IPL became a big brand in 2008 with it’s launch. Many corporate houses felt very bad as they didn’t purchase a IPL Team. IPL became a brand name with Lalit Modi. In every IPL edition Lalit Modi played vital role. Either it’s South Africa or India he turned all the eyes on IPL.
Success of IPL forced our Neta’s to participate in big mela. When the IPL was on peak at that time Lalit Modi introduced two more teams in IPL 4th edition. His online tweet about Sunand Pushkar shares in Kochhi leads to quarrels between Lalit Modi and Shashi Tharror.
Twitter a platform to communicate the message became a war zone and as we all know in war both side face the loss so in the case of Lalit Modi and Shashi Tharoor. Shashi Tharoor forced to resign from his post of external affair minister post which was pending from long time due to all his controversial tweet. Tharoor resignation came with heat on Lalit Modi and he too suspended from post of commissioner post of IPL. Income Tax department raided premises of IPL and many loop holes and money laundering came in light.
Brand Man Litit Modi took self asylum from India and now living like wegabond. Two new franchises Kochhi & Pune who paid whooping amount to get the franchises now must be thinking about their bad decision to make a business in IPL.
IPL4 TRP is all time low from all their previous edition. Many believe IPL4 didn’t get more takers as it just came after worl cup and IPL4 is over doss of Cricket but as per other IPL4 is missing the Modi Tadka. Same players and same Teams failed to do what Modi did.
Let’s see if IPL5 will take place or not and who will add tadka to that.
Doing Kamaal
Kamal Upadhyay
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